In 2018, TBWA participated in a cross-agency football cup in the Philippines. From logo to uniforms, a visual identity of the team ‘Yakalz’ (named after their office street) was designed. Using their iconic backslash, it was disrupted to form typography and patterns, which also resemble a knee kick in football.
From the TBWA 'Backslash' to the Yakalz Team 'Y' logomark
Credits
Designer - Byron Co | Project Lead - June Castelo | Photo - Adobo Magazine | Client - TBWA\SMP
