Key visual of 'Stories of the Sea' on a banner
Launched in 2016 by Ayala Malls in collaboration with the Mind Museum, Lego, and the California Academy of Sciences, "A Glass of the Sea" is an immersive and interactive travelling exhibition that invited families to engage with marine conservation.

The art direction for the event’s key visual took inspiration from the colourful, information-rich educational charts familiar to Filipinos. By merging hand-painted textures with digital art, the commissioned illustration portrays a vibrant coral reef scene in a way that feels both culturally rooted and scientifically-driven.
Key visual of 'Stories of the Sea'
A vibrant Philippine classroom decorated with handmade, marine-themed educational materials, where students read surrounded by colourful charts and ocean imagery.
A learning environment in the Philippines, photo by Ronald O. Reyes, published on Oct, 2018
Key visual of 'Stories of the Sea' on a banner
Credits
Art Direction - Byron Co  |  Associate Creative Direction - Abi Capa  |  Creative Direction - Manuel Villafrania  |  Agency - TBWA\ SMP  |  Client - Ayala Malls  |  Event Partners - The Mind Museum, Lego, California Academy of Sciences

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