Segway's History of Lawn Care

Creating an immersive pathway at Schloss Krickenbeck for the European launch of Segway's Navimow i108

Art Direction, Motion Design

At Schloss Krickenbeck, “Segway’s History of Lawn Care” became the narrative spine of the Navimow i108 European launch.

Innovation was framed by history as a sequence of illuminated timeline displays traced the progression of lawn care. From manual labor to smart automation, the art direction combined archival references with contemporary precision, visually reinforcing how Navimow stands at the forefront of a long technological continuum.

Credits

Art Direction & Motion Design - Byron Co

Agency - Meyris Marketing GmbH

Documentation - Jimmy Yu

Client - Segway Navimow

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