A launch event required context, not just claims. At Schloss Krickenbeck, an immersive installation was designed to physically lead guests through key milestones in lawn care history. From manual to automation, archival material was animated to merge with today's lens, contextualizing the progress of lawn care.
Over 300 media and creators from across Europe engaged with the installation. The event generated more than 2,000 impressions.
Credits
Art Direction & Motion Design - Byron Co
Agency - Meyris Marketing GmbH
Documentation - Jimmy Yu
Client - Segway Navimow
