The ident for the Motion Experience Lab draws on the language of dance. Rhythm, repetition, return. Typographic forms are distorted in a glitch aesthetic that mirrors both precision & improvisation. The result is a kinetic identity that feels alive in its repetition.
Credits
Art Direction & Motion Design - Byron Co
Sound Design - Malte kern & Evrim Yilmaz
Mentorship - Nina Juric, Lafkon
Client - Motion Experience Lab
