For the European launch of the Navimow i108 at Schloss Krickenbeck, a large-scale projection transformed the castle façade into a living canvas.
The motion concept brought the Navimow logo to life by allowing grass to grow across its letterforms. What began as clean typography gradually evolved into lush, organic texture, symbolising intelligent automation shaping nature with precision. Innovation didn’t interrupt the architecture. It quietly rooted itself into it.
Credits
Art Direction & Motion Design - Byron Co
Agency - Meyris Marketing GmbH
Documentation - Jimmy Yu
Client - Segway Navimow
