For the European debut of the Navimow i108, a large-scale projection transformed the façade of Schloss Krickenbeck into living scenery. The concept introduced the Navimow logo as minimal typography before grass gradually spread across its letterforms. The transformation connected nature, automation, and identity in a single gesture.
Over 300 media and creators from across Europe encountered the installation on arrival. The event generated more than 2,000 impressions.
Credits
Art Direction & Motion Design - Byron Co
Agency - Meyris Marketing GmbH
Documentation - Jimmy Yu
Client - Segway Navimow
