Great Ideas Marinate is the 2017 cover of Ad Age’s Creativity Issue.
As the first-ever purely photographic cover, it received world-wide recognition at the 2017 Cannes Lions Festival of Creativity, showing the global creative community how an idea can marinate to be great.
Placing raw meat on the cover of an international publication was a method of provocation – a conversation starter on meat consumption at a time when global dietary habits are changing.
'Great Ideas Marinate' – winning cover of Ad Age Magazine's cover design competition, 2017
Before and after of 'Great Ideas Marinate', 2017
Billboard in front of Hotel Barrière Le Majestic, de Vera, 2017
Excerpt from Ad Age Magazine's annual Creativity Issue, 2017
Launch event at the Hotel Barrière Le Majestic, Ad Age, 2017
Credits
Designers & Art Directors: Byron Co, Carlos Quimpo
Food Styling: Carlos Quimpo
Photographer: Byron Co
Awards
2018 AdStars - Crystal
2018 AWARD Awards - Bronze
2018 New York Festivals - Finalist
2018 Kidlat Awards - 2 Silvers & 2 Bronzes
Publications