Great Ideas Marinate is the 2017 cover of Ad Age’s Creativity Issue — the first in the publication's history to feature a purely photographic image.
Among 300+ global entries, the work was selected and unveiled at the 'Cannes Lions International Festival of Creativity' before an audience of global creative leaders. An outdoor exhibition was held outside Hotel Barrière Le Majestic Cannes in the duration of the festival.
By placing raw meat on the cover of an international publication, the project provoked dialogue around consumption, patience, and the nature of creative incubation — depicting that great ideas, like great dishes, take time to marinate.
RECOGNITION
2018 AD STARS - Shortlist in Print | 2018 Australasian Writers and Art Directors Association (AWARD) Awards - Bronze in Publication Design | 2018 New York Festivals - Shortlist in Design: Craft for Art Direction; Shortlist in Design for Books |. 2018 Kidlat Awards - Silver in Print and Publication; Silver in Design; Bronze in Design/Outdoor/Print Craft Best Photography; Bronze in Design/Outdoor/Print Craft Art Direction
Art Direction, Design, Photography - Byron Co & Carlos Quimpo | Creative Mentorship - Melvin Mangada | Documentation - John Ed de Vera, Ad Age | Creative Agency - TBWA\ Santiago Mangada Puno
