View of Tuscan Landscape by Byron Co, 2024
For this project, I had the pleasure of art directing culinary icon, Nigella Lawson, in both a photoshoot and a TV commercial in 2016.
Our vision was to create a refined yet authentic aesthetic that reflects Nigella's natural charisma and the commitment to quality ingredients. Through lighting, composition, and ambiance, we aimed for effortless elegance, bringing a sense of intimacy and sophistication to each frame.
Photograph by BJ Pascual, 2016; Edit by Byron Co, 2024
Photograph by BJ Pascual, 2016; Edit by Byron Co, 2024
In collaboration with photographer, BJ Pascual, and the film team, we curated visual elements that effortlessly bridge aesthetics to the ad campaign. From wardrobe selection to production design, we worked to ensure that authenticity is visually communicated – true to Contadina's commitment to fine Mediterranean flavour.
On Set with Nigella Lawson, 2016
Scene from 'Origins 30s', 2016; Re-edit by Byron Co, 2024
Scene from 'Origins 30s', 2016; Re-edit by Byron Co, 2024
CREDITS
Art Direction - Byron Co | Copy & Creative Direction - Abi Capa, Manuel Villafrania | Agency - TBWA\ SMP |
Photography - BJ Pascual | Video Production - How's Everything | Client - Del Monte Philippines